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  • About
  • Services
    • Brand Identity
    • Website Design
    • Inbound Marketing
    • Hubspot Onboarding
    • Photography
    • Video
    • Digital Ads
  • SOAR™ System
  • Blog
  • Podcast
  • Resources
    • Marketing Strategy
    • Social Media for Business
    • Digital Transformation
    • Video Resources
  • Courses
    • Career Lab
    • Social Influence Course
  • Contact

Why have
a system?

Book a consultation

Shopping lists exist because humans don’t operate well without clear plans and instructions. After centuries of returning from the store only to remember something else we needed (eggplant!), we finally devised a system to address our perpetual shortcomings. Calendars do the same thing. So do itineraries. But for some reason, the sound logic that dictates systems like these often disappears [poof!] when we look at more abstract problems, like marketing.

soar intro graphic 1 small

Unfortunately, when facing a complex issue like marketing, and the equally complex task of creating a system to ensure success, we frequently choose to operate with NO SYSTEM.

That’s where the trouble starts.

But that’s not where the trouble ends. It ends with wasted time, impossible-to-measure effort and results, miscommunication, missed opportunities, and generally superstitious marketing efforts.

We understand your frustration.

You have a job to do and you need to trust that someone is handling marketing. Like real marketing that’s tied to the nuances of your industry and company goals – not just busy work. That’s why we created the SOAR™ System.

What is the flight plan?

The SOAR™ System is designed to help busy leaders create a sustainable lead generation system within 90 days so they can remain confident in the growth of their company without losing focus on their other responsibilities. This is not a quick fix and it is a big commitment. We like to take it pretty seriously.

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The SOAR™ System operates in three unique stages:

stage 1 understand small
1. Understand

First, we lay the framework and clarify exactly whom you seek to serve, what accomplishments you require, and which of your existing assets can be harnessed for your success.

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2. Unlock

Next, we map out a strategy and develop the marketing actions needed to execute that strategy. We’ll create a unique flight plan to address the questions your buyer persona is anxiously asking.

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3. Unleash

Then, whether your team or ours, we’ll shift our focus to execution and integration – creating a sustainable cycle of lead generation.

LET’S GET HYPOTHETICAL!

Let’s say you don’t hire us – is that a problem?

Pause and consider:

What do you stand to lose?

Share of voice

Relevance

Connection with ideal clients

Sustainable marketing results

Your car keys

Your mint condition copy of New Mutants #98

What do you stand to gain?

A restful night’s sleep

Confidence in growth

Understanding of your ideal buyer persona

An organized, repeatable system

Clear direction

An autographed copy of the Shrek II script

"The mistake that I see many companies make in times of stress is that the very first thing they always cut is marketing. And it just kills me."Kristin Luck | Founder, Managing Partner, ScaleHouse
“We were the first in our industry to break through the content barrier and because of that, we outrank and outperform firms larger than us.” Audie Dennis | Vice President, General Manager, Boyd Metals
“This shit works.”Sasha McCune | Director, Conifer Research
“When coronavirus hit, we couldn’t have been more happy that we started this journey 2 years prior. Invest now.”Sarah Kotva | Executive VP, Partner, Fieldwork
"This SOAR thing is pretty legit."Stephanie Douglas | Sr. Director Marketing and Operations, MDRG Inc.
PreviousNext
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But…

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“…I already have
a marketing
department!”

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DO-IT-YOURSELF

Can your internal marketing department and our SOAR System coexist? Absolutely! Let’s say you have a bunch of experienced pilots – you could still benefit from having someone in the tower to help with navigation and keeping an eye out for incoming clouds!

In the Do-It-Yourself Flight Plan, we provide the framework, structure and training needed to execute a successful annual marketing plan. With the support of systems, marketing strategy, best practices and essential assets from our team, your kickass marketing department provides the kickass execution.

“…I don’t have
a marketing
department!”

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DONE-FOR-YOU

What’s better – hiring 1 person with a few skills? Or hiring 1 team of experts with a plethora of skills? When you work with our team, you have direct access to content marketing specialists, digital advertisers, videographers, photographers, designers, brand experts and marketing strategists.

With the Done-For-You Flight Plan, our team becomes an extension of yours. In addition to the framework and structure of the DIY plan, this plan includes monthly execution of all marketing deliverables. All you have to do is board the flight and kick back with your cocktail and weird little eye pillow.

Deliverables Comparison

Licensing of the SOAR™ System

Buyer Persona Consultation and Development

Business Goals Review & Campaign Discussion

Unique Value Proposition Development

Keyword Research and Content Gap Analysis

Mini SEO Audit

Blog Title Creation for 12 Blogs

Social Media Account Revision & Settings Verfication

Social Media Content Consultation

Hashtag Strategy

3 Email Header + 1 Email Footer Graphic

Lead Magnet Ideation Session

HubSpot Technical and Graphic Set Up

HubSpot Analytics Tracking Verification

Hubspot Technical Onboarding Training Sessions

Social Media and File Manager

Blogs and CTAs

Emails and Lists

Landing Pages and Workflows

HubSpot Technical Onboarding Training SessionsSocial Media and File ManagerBlogs and CTAsEmails and ListsLanding Pages and Workflows

Full Execution of 1 Customized Downloadable “Freemium”

Full Execution of 12 Emails Delivered Monthly

Full Execution of 12 Blogs

Full Execution of 400 Social Media Posts

Dedicated Content Marketing Specialist

Total Project Management via Trello

Quarterly Report Review and Strategy Session

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What makes the Done-For-You Flight Plan different:

Blog

12-24 Standard

As an integral part of the SOAR™ System, we utilize blogs to establish your company’s thought leadership and implement a strategic keyword strategy to attract your next ideal client

Email

12-18 Standard

From helpful tips to important announcements, we design your emails to serve the needs of your most ideal client

Social

400-600 Standard

From sharing blogs to helpful tips, we schedule social media posts that highlight your company’s expertise with meaningful engagement in mind.

Lead Magnets

1-2 Standard

To grow your email list and generate qualified leads,the SOAR™ System creates and implements strategic gated content

Creative

From logo design and brand identity to photography, videography, social media graphics, web design and more, our award-winning creative team is ready to elevate your brand.

Ads

As we build meaningful content that results in earned media, we suggest paid media to increase traffic for a quick win.

“I still have
questions!”

We do too – let’s talk.
Book a consultation!

Step 1 – Tell us more about yourself

Step 2 - Submit your payment

Click the payment link below to submit your payment. As soon as you've done that, move right on to step 3 and find a date and time that works great for you.

This 45 minute business consultation is just $149.

 
lbm tn case study mockup

Wondering what a solid content strategy could do for you?

An organized lead generation system can be
transformative. After 6 months of our SOAR
System, ThinkNow started experiencing real results.

Get the Case Study


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