Brand Identity
Brand identity: what is it? It’s the culmination of how a business presents itself to the world. It shapes perceptions. It influences customer choices. A strong brand builds trust, fosters loyalty, and sets a company apart in a crowded marketplace. Ultimately, effective branding transforms an isolated product or service into a meaningful experience, creating lasting connections with consumers and driving long-term success.
In short, a turquoise platypus will always just be an ordinary platypus. But a turquoise platypus with a fedora? PERRY THE PLATYPUS?!
If it weren’t for the coffee, I’d have no identifiable personality whatsoever. – David Letterman
How it Works
Discovery
This machine runs on fresh ideas and creativity. The foundation of every Little Bird branding project – before anyone even sketches a tiny sketch – is research. Inspiration boards, conceptual planning, exploration and brainstorming help us uncover the full spectrum of your brand: Color, theme, typography, texture, pattern, key words, aesthetic preference, and desired experience.
The Goods
Once the research is complete, it’s time to make the donuts. We sketch, measure, design, and refine until we have created a comprehensive brand – logo, color palette, typography, and sprinkles on top that will last your brand for years.
Polish + Package
When we’re all done, you get the glory of unveiling your new look (move that bus!), as well as a digital package containing all your branding files, so you can implement as needed. And if you need help sourcing anything, like business cards or signage, we help with that step too.
Ready to ditch your boring old branding for something funky-fresh?
We’re ready to hear from you.