Revenue Sprint:
B2B Lead Generation Strategy That Drives Predictable Growth
Revenue Sprint transforms your digital marketing and lead generation strategy into a powerful, repeatable system for growth. This proven B2B framework helps you reactivate dormant leads, align marketing and sales, and build a predictable revenue engine using content marketing, automation, and measurable strategy execution — all without adding work to your plate.
“You aren’t advertising to a standing army; you are advertising to a moving parade.” — David Ogilvy
What Is Revenue Sprint?
Revenue Sprint is a strategic, 90-day demand generation program that helps your team turn your existing database into a consistent source of qualified opportunities. Through a coordinated mix of webinars, thought-leadership content, and marketing automation, we help you generate new leads, re-engage your current network, and accelerate deal flow — while your team stays focused on core priorities.
Every Revenue Sprint is co-created with your leadership team to ensure the messaging, audience targeting, and event topics reflect your company’s unique voice. (See how this approach worked in our case study below.)
Who Revenue Sprint is Built for:
Revenue Sprint is designed for growth-minded B2B organizations that want to make better use of their existing databases and create a repeatable system for lead generation.
- Executives and senior marketers seeking scalable demand generation
- Established B2B companies hitting a growth plateau
- Organizations with underutilized CRM or email databases
- Teams struggling with marketing and sales alignment
- Businesses needing consistent, measurable lead flow
Challenges we Solve:
We know your team has great ideas — they just don’t always get executed. Revenue Sprint bridges that gap with a structured system that builds momentum and accountability.
- Inconsistent lead generation and pipeline development
- Lack of a unified B2B marketing automation strategy
- Difficulty tracking marketing ROI and conversion metrics
- Underdeveloped thought leadership and brand visibility
- Disconnected marketing and sales processes
Our Proven B2B Lead Generation Process
We use a collaborative, data-driven approach that integrates content creation, automation workflows, and account-based marketing (ABM) — a strategy that focuses efforts on your highest-value prospects — to convert dormant contacts into engaged leads.
1. Strategic ABM Planning
Together, we identify your core growth idea — the message or offer that will resonate most with your audience. We then conduct a database reactivation analysis to segment and prioritize contacts based on engagement, industry, and potential opportunity. This ensures every effort targets the right people with the right message.
2. Marketing Automation & Nurture Workflows
Our specialists design automated outreach sequences that move prospects through the buyer’s journey. Each touchpoint is timed and personalized to increase engagement and qualify leads. We integrate with your CRM to provide visibility from first contact through conversion — no manual tracking required.
3. Content Marketing for Lead Generation
Each campaign is supported by B2B content marketing — webinars, virtual events, or downloadable resources — crafted to position your team as industry thought leaders. Every asset is optimized for visibility, helping your brand stand out and build trust while generating qualified leads.
4. Continuous Optimization
After every sprint, we review results and refine the process. The framework is designed to be repeatable — improving over time and becoming a scalable system within your revenue operations (RevOps) process (your overall marketing-to-sales workflow).
Curious what a B2B lead generation strategy can really deliver? See how Quester generated $4M in opportunity and 285% ROI in this quick case study.
Transform Your Lead Generation Funnel
Convert your existing database into qualified B2B leads
Implement marketing automation for consistent, trackable outreach
Follow prospects from MQL (marketing-qualified lead) to SQL (sales-qualified lead) with clear metrics
Create a repeatable rhythm of growth and accountability
Ready to Build a Predictable Revenue Engine?
Let’s turn your existing database into a high-performing demand generation system.
Request a consultation to see how a Revenue Sprint can help your team generate, nurture, and convert leads more effectively.
Learn More in These Webinars
In this 3-part webinar series we walk you through the entire Revenue Sprint model and show you what it takes to grow revenue with your existing pipeline, bring your marketing and sales teams together and create a blueprint for a predictable sales pipeline.
Grow Revenue with Existing Budget
Learn how to leverage marketing automation platforms to transform your current database into a powerful lead generation engine.
Featured Speakers:
Priscilla McKinney
(Little Bird Marketing)
Jamin Brazil
(Voxpopme)
How to Pass the Baton
Discover how top B2B SaaS companies align their marketing and sales teams to create a seamless lead generation funnel that consistently delivers results.
Featured Speakers:
Stephanie Douglass
(Little Bird Marketing)
Katy Yates
(Knowledgehound)
Blueprint for a Predictable Pipeline
An interactive workshop that guides you through creating a comprehensive marketing plan template focused on sustainable lead generation.
Featured Speakers:
Priscilla McKinney
(Little Bird Marketing)
Stephanie Douglass
(Little Bird Marketing)
Receive the whole series with one request.
Your inbox will thank you!