Account Based Marketing
Turn your wish list into a customer list. Stop chasing shadows in the marketing universe. With Account Based Marketing, we illuminate a better way by focusing your resources on the accounts that matter most. Transform your ideal prospects from distant stars into orbiting customers through targeted, personalized engagement that resonates.
The Smart Side of Revenue (Read it with the inflection of “The Dark Side of the Moon, please.)
Do any of these challenges sound familiar?
"Referrals are the only way we get new business."
Relying solely on referrals limits your growth potential and makes your business vulnerable to market fluctuations.
"We spend too much time on unqualified leads."
Your team wastes valuable resources pursuing prospects that aren’t the right fit for your products or services.
"Our budget needs to go a long way."
You need marketing solutions that deliver measurable ROI and efficiently use your limited resources.
"We can't compete with the big players in our industry."
Traditional mass marketing approaches favor companies with deeper pockets, making it hard to stand out.
What is Account Based Marketing?
Account Based Marketing (ABM) is a strategic approach that focuses on targeting a carefully selected group of high-value accounts through personalized marketing campaigns. Rather than casting a wide net to attract large numbers of prospects, ABM concentrates your resources on the accounts most likely to generate significant revenue.
The ABM Difference
Traditional Demand Generation
What do we want to say? (offers)
Where should we say it? (channels)
Who should we say it to? (segments)
Account Based Marketing
Who are we trying to reach? (accounts)
What should we say? (content)
Where should we say it? (channels)
ABM flips traditional marketing on its head by first identifying specific target accounts and then developing tailored messaging and content for those accounts.
Why ABM Works
Resource Efficiency
- • Content repurposable across cluster
- • Shared campaign infrastructure
- • Common marketing materials
- • Scalable digital tactics
- • Group events and workshops
- • Unified measurement frameworks
Balanced Investment
- • More focused than broad marketing
- • Less intensive than one-to-one
- • Shared resource allocation
- • Economies of scale
- • Cost-effective personalization
- • Distributed technology costs
Our ABM Approach
Little Bird Marketing offers a comprehensive one-to-few ABM strategy that targets a small cluster of similar accounts (typically 5-15) with personalized marketing that leverages their shared characteristics.
Primary Use Cases
High-Value Complex Services
- • When the potential contract value is very high (typically $100K+)
- • Where services require significant customization
- • When the sales cycle is naturally long and complex
Limited Total Addressable Market
- • When there are only a small number of potential clients that fit your criteria
- • Where the industry is consolidated among a few major players
- • When geographic constraints limit your potential client base
Our 4-Phase ABM Process
1. Account Clustering
- • Account Selection Parameters
- • Cluster Development
- • Cluster Research
2. Strategy Development
- • Cluster Value Propositions
- • Content Strategy
- • Channel Mix
3. Campaign Execution
- • Digital Engagement (landing pages, blog content, targeted ads)
- • Direct Engagement (industry roundtables, demonstrations)
- • Sales Enablement (industry playbooks, technical documentation)
4. Measure & Optimize
- • Key Performance Indicators
- • Regular reporting meetings
- • A/B testing opportunities
Want to know more?
Drop us a line