A Course that is “couch potato” to 5K, but for LinkedIn

Social influence is not just for Kardashians anymore.

The piece of digital transformation that belongs to the B2B professional is the realm of social influence on LinkedIn. While most have created a profile, few have understood the framework necessary to get consistent and real results from their efforts online.

Whether you’re an HR professional selling a new position, a CEO selling an idea, a solopreneur selling your personal expertise or a sales professional needing meetings and demos to hit your goals – WE’RE ALL SELLING SOMETHING. Some of us are just better at it than others.

But how do you get better at it and have fun doing it at the same time?

By investing in skill training coupled with coaching that is tailored to your goals, your personality, and your pace.

Tips and tricks are constantly offered up to beat the algorithm, but we’re not teenagers. The answer is not hiring a VA to do the work for you, or paying for a bot to automate what amounts to little more than random outreaches and pitch slaps.

What is needed is a plan you can understand and execute consistently to build your social influence around your area of expertise that creates meaningful relationships to take your career or company to the next level.

For salespeople, it develops into ease with social selling skills that turn meaningful contacts into meetings and ultimately, revenue.

For HR directors, it creates a time and money saver with proper recruiting strategies that elevate your place of business as the company of choice for prospective employees.

For CEOs and thought leaders looking for a bigger stage, it provides means for a deeply curated audience and acknowledgment of expertise.

For marketing teams, it provides the whole company with an understanding of how to disseminate quality content and get online engagement for great campaign visibility.

For solopreneurs and small firms, it creates visibility far larger than the actual size of the company.

For teams, it creates a common language, common purpose, and common network to create opportunities with existing clients and prospects.

To do this, it all starts with an important mindset shift about what LinkedIn really is and how to it what starts with digital transformation can ignite across a brand to create digital dominance. Our social influence course takes sales, HR, marketing, research, and thought leaders and benefits the individual along with the brand mutually.

The course is completed over 12-weeks in order to unlearn before learning key strategies. Coursework is an hour and a half interactive Zoom on the odd weeks with your small cohort. The even weeks give you 30-minute 1:1 coaching sessions where you “drive” and put learning into action.

personal branding
creating a buyer-centric profile
keyword development
understanding statistics
social listening techniques
curating networking wishlists
content creation
posting cadence
connecting with influencers
calendarizing success

20240910-lbm-social-influence-instructors

The course is completed over 12 weeks in order to unlearn before learning key strategies. Students easily maintain their job responsibilities during the course but are challenged with specific tasks and homework to focus on the key skills. Coursework is an hour and a half interactive Zoom on the odd weeks with your small cohort. The even weeks give you 30-minute 1:1 coaching sessions where you “drive” and put learning into action.

Students leave with a revised profile, wider network, content strategies, and success calendarized.

Ready to take the first step towards social influence? Let’s get started!

HOW THE WAIT LIST WORKS

Typically, this course is taught privately within a company. With enough indicating they are waiting for a class we’ll open a new date and host a class (limit 12 in the cohort). Simply pay your $300 to hold your spot. If the next date isn’t right for you – don’t worry…you have first right of refusal to join the new class or simply wait for the next one for up to a year. This deposit is applied to your full class payment when you do register.