Little Bird Marketing Is A Sought-after Agency In The Insights Space.

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Who We Are

Market research is in our DNA. We specialize in serving the market research industry operating in the larger B2B space. 

We have a passion for demystifying digital marketing and successfully integrating it into achievable plans for our clients because people deserve a clear and effective marketing plan.

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Meet Priscilla Mckinney

CULTURAL ANTHROPOLOGIST, INSIGHTS EVENT KEYNOTE SPEAKER, PODCAST HOST AND CREATOR OF THE ILLUSTRIOUS MR PODCAST AWARD

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Best known for making digital marketing waves in the insights industry, Priscilla has been featured on numerous market research podcasts, has received many design, entrepreneurship and industry awards – including her proud moment receiving Insights Association’s Laureate designation. Along with her expert team, she developed the SOAR System – a proprietary process designed to create sustainable lead generation for busy leaders so they can have confidence in the growth of their company without losing focus on their other responsibilities. At the core, she is an entrepreneur and she knows that marketing isn’t about creating pretty things, it’s about creating meaningful connections that drive revenue. 

Priscilla personifies creativity, entrepreneurship and authentic leadership – inspiring others to truly carve out their own path of success in her uniquely funny, no-nonsense and slightly irreverent way. 

Meet Stephanie Douglass

BRAND AND MARKETING STRATEGIST,
INSIGHTS INDUSTRY VETERAN, AND
INDUSTRY COLLABORATOR

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As the Chief Revenue Officer at Little Bird Marketing, Stephanie’s role is about crafting business-building products and strategies that drive growth for our clients at scale. Her experience re-branding and growing organizations in the insights industry offers rare expertise to our firm and clients.

She leads multiple teams to pull digital transformation across organizations, creating exceptionally accountable lead generation systems for busy leaders. Together, they create marketing plans that meet the short-term and long-term revenue goals with great creative and sharp copy.

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The Systems We've Built

You have a job to do and you need to trust that someone is handling marketing. Like real marketing that’s tied to the competitive landscape of your industry and company goals – not just busy work. That’s why we created the SOAR™ System.

The SOAR™ System is designed to help busy leaders create a sustainable lead generation system within 90 days so they can remain confident in the growth of their company without losing focus on their other responsibilities. 

We’ve built 2 flight plans to meet your unique needs:

SOAR™ DIY

We provide the framework, structure and training needed to execute a successful annual marketing plan. With the support of systems, marketing strategy, best practices and essential assets from our team, your internal marketing department provides the execution.

  • 1-day Strategy Session
  • Persona Perfection
  • Annual Marketing Roadmap
  • Training Sessions For Successful Implementation

SOAR™ DFY

Our team becomes an extension of yours. In addition to the framework and structure of the DIY plan, this flight plan includes monthly execution of all marketing deliverables.

 

  • 2-day Strategy Session
  • Persona Perfection
  • Annual Marketing Roadmap
  • Complete Execution Of Marketing Deliverables
The Revenue Sprint is a quick-start marketing strategy that promotes compelling content to re-engage a dormant list. It is centered around premium content, case studies or prescriptive guides and reports to provide immediate value to the target audience with a clear offer and path to purchase. Revenue Sprints can also be the key strategic campaign to attract new qualified leads through additional ad spend, demand gen or list procurement.
 
The system aligns your company on just ONE thing over a period of time for a highly focused effort with measurable outcomes. It is comprised of three key events strategically crafted to create qualified lead generation. Repetition on a theme is the key to success.
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A Brief Interlude Of Business

(WE PROMISE, WE’LL BE BACK TO TO MARKET RESEARCH IN A MINUTE)
Before we get into market research, let’s talk business… the phases of business to be exact.

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The truth is, people want to live in one specific phase – what they don’t realize is their interconnectedness. Your brand is going to move through multiple phases which will require different marketing skills, tactics, and focuses.

Brands come to us confused or unsure what marketing efforts are best for their stage of business. This confusion leads companies to say yes to many of the wrong initiatives – or sometimes worse, they say yes to everything! 

Based on our experience, we’ve broken down the phases of business and their frustrations – we, the “peeps” have put this into bird terms…

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NOT SURE WHERE YOU LAND?

We bring the right marketing efforts and team players together at the right time. That’s what it takes to get marketing done right. 

Market Research

Now, to our expertise. We’ve served the insights industry since 2016. 

Here’s the irony we’ve encountered: marketing drives the market research industry, yet it’s one of the industries we have found to be most resistant to marketing systems and even internally focused market research! 

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Our clients sleep better at night knowing the right message is in front of the right audience at the right time. The result is increased brand awareness, social influence and demand generation for predictable revenue growth.

 When you work with Little Bird Marketing, you get a team of revenue-minded, marketing professionals with experience in the insights industry. Instead of hiring a marketing firm and spending a year trying to teach them about insights, we come equipped with insights and professional knowledge. Our team is quick to build strategic plans based on this insider knowledge.

Really good marketing work starts with very detailed personas. Whether it be end clients, researchers at another agency or a consulting firm, you have to know your buyer. And we mean really know – hone in on who is most ideal for your brand. You should know the answers to questions like:

  • What challenges do they face? 
  • What keeps them up at night? 
  • Who are they trying to impress at work?
  • What is causing them endless frustration and delay?

Applying generic market research persona information won’t yield the same results. 

We know the insights buyer – challenged to do more with less, anxious, and time poor. We talk to them every day. We rub shoulders with them at industry events. From their fears and frustrations to dreams and aspirations, our team of experts use our system ot uncover the key drivers of your audience. 

Whether you believe in the power of a plan or not, here’s the truth: word of mouth doesn’t scale. And what do you do when you can’t be face-to-face for industry events?

Welcome to the current century. No more one-pagers. No more fax machines. Rank or position aside, when you want to know something, you go to the internet. When you type in “best pie Chicago,” you receive results for the top rated pizzerias in the Chicago area. 

What happens when you type in “qualitative research provider”? Is your brand visible? 

What if you type in something that needs more intuition like, “What does my customer want?”
Is your brand visible? 

Market research has a revolving door. You know what we’re talking about – the pendulum swing between in-sourcing and outsourcing insights. 

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THE ECOSYSTEM OF QUALITATIVE RESEARCH

This is why a major research brand calls on small research companies specializing in agriculture in order to work their client like your client. Additionally they may need to reach out to a focus group and a high-end recruiter. Because it’s going global, they also need a translator and a bi-lingual moderator. 

THE ECOSYSTEM OF QUANTITATIVE RESEARCH

In quant, a large company who is slow to market and needs to offer another option for one question to be sent out and to not look at a brand tracker

THE BLURRING OF QUAL AND QUANT

Rare is the MR bug with a total fixation on only one methodology. Want qual work at the scale of quant? Need UX or CX focused approaches to glean big ideas and still understand the path to purchase of a single consumer? Ah, MR now has it all!

THE RISE OF RESTECH

Market Research has not been immune to heavy disruption. From DIY survey platforms to AI-enhancing programs; Eye-tracking software to immersive consumer experiences, technology has been stretching the offerings available when brands are curious about their consumer.

THE DIRTIEST LITTLE SECRET IN TOWN

And we all know panel companies go to six different sample providers to fill quota. 

Enough said.

We understand the market research landscape – how companies are connected, how services overlap, what new products are emerging and how collaboration can win the day. Priscilla believes in collaboration so much she wrote the book on it.

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We’re proud organizers of the annual Insights Marketing Day in collaboration with GreenBook. This one day insights event is a true marriage of our expertise. We curate powerful sessions of thought leadership vanguards in sales, marketing, business and growth strategies to speak to research professionals ready to level up their marketing. 

Our industry has no shortage of events. Understanding which ones are right for your business is kind of our superpower. We help people say no to industry events, marketing actions, wasted budgets and wasted time so they can say yes to ones that truly deliver.

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We’re proud organizers of the annual Insights Marketing Day in collaboration with GreenBook. This one day insights event is a true marriage of our expertise. We curate powerful sessions of thought leadership vanguards in sales, marketing, business and growth strategies to speak to research professionals ready to level up their marketing. 

Our industry has no shortage of events. Understanding which ones are right for your business is kind of our superpower. We help people say no to industry events, marketing actions, wasted budgets and wasted time so they can say yes to ones that truly deliver.

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“This sounds great, but wouldn’t this focus create a conflict of interest?”

Our philosophy: 

If you work with one company in the insights industry, congratulations on booking a sale. 

If you work with two, you need to consider if you have a conflict of interest.

If you work with twenty, you’re probably an expert and can be trusted to deliver expert advice and execution to move companies forward.

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Join Our Flock

Wherever it is, the place you find yourself in the insights industry, at one particular singular point, you’re not alone. We’re willing to fly alongside, bringing the right marketing efforts for maximum impact by designing a custom plan to get you to the next phase.