There may be no such thing as a free lunch, but there is such a thing as a free resource. As part of our #AlwaysBeHelping mantra, Little Bird has compiled a library of long form, visually compelling, multimedia guides to help keep your marketing efforts in peak form.
You can’t build a successful marketing strategy if your foundation is shambly. Our business development resources help you find the right direction so that when you take your first steps of your content marketing journey, they’re going in the right direction.
THE FUTURE OF MARKETING
“Time and tide wait for no man.” Neither does new technology. Check out our guide on The Future of Marketing to learn more about the future!
IDEAL CLIENT PERSONAS
Ready to create your IDEAL client persona? Look no further than this guide!
THE PERFECT PERSONA
If you want to learn more about creating a persona or would like some insight on what a persona could do for your business then download this handy guide now!
7 MARKETING METRICS TO TRACK FOR BETTER MARKETING DECISIONS
We know the numbers can be overwhelming. That’s why we built a resource explaining the powerful differences between metrics and KPIs and how you can use them to drive success and make better marketing decisions.
SMART GOALS
Does your marketing plan need a jump start? Learn how to make goals that actually compel results with our SMART Goals guide!
9 REASONS PEOPLE ARE IGNORING YOUR EMAILS
Discover the benefits of a solid content strategy brought to life by the SOAR™ System.
REVIEW MY BUSINESS ON GOOGLE
Use this form to prompt customers for reviewing and rating your business on Google! Reviews will help your business stand out in search queries.
6-MONTH CASE STUDY: THINKNOW RESEARCH
Discover the benefits of a solid content strategy brought to life by the SOAR™ System.
THOUGHT LEADERSHIP QUIZ
What kind of thought leader are you? A visionary? An inspiration? Maybe a revolutionary? Take this fun quiz to find out!
MARKETING ASSESSMENT
Have an annual marketing plan in place? Trying to determine the next steps in your strategy?
It’s time to evaluate your marketing.
Social Media for Business
The social media world changes like the weather, but there are certain fundamentals that persist through any storm. Our social media guides help you understand the framework and strategy of these networks, so you can maximize your marketing efforts.
MONTHLY SOCIAL CALENDAR FOR B2B PROS
Whether it’s your personal profile or business page, this guide and awesome templates will drive the strategy and execution of your social media content for LinkedIn and Twitter a month in advance.
PRISCILLA’S TOP 10 WAYS TO CRUSH IT ON SOCIAL MEDIA
Social media is a fickle beast. Download this helpful packet to learn how to improve engagement, provide meaningful content and MORE!
PRISCILLA’S TOP 5 TIPS FOR LINKEDIN SUCCESS
Whether you use LinkedIn to maintain professional relationships, to increase your exposure as an expert in your field, to increase brand authority or for lead generation check out these FREE TIPS.
HOW TO ATTRACT CUSTOMERS WITH FACEBOOK
If your business isn’t using Facebook (or if you’re using it without a solid plan), you’re missing a giant opportunity to connect with fans. Get in the know by downloading this guide!
MAKING THE MOST OF THE HASHTAG
As social media algorithms constantly change, it’s estimated that 70% of your company’s organic social media content is going unseen. Learn more about utilizing hashtags in your posts with this guide!
Digital Transformation
If you don’t think digital transformation is tricky, we’d like to introduce you to Stephen King’s Lawnmower Man. Trust us, it’s a good idea to get all the help you can.
DIGITAL TRANSFORMATION SUCCESS PODCAST
Host Priscilla McKinney leads meaningful and engaging conversations with consultants, trainers, executives, innovators, and thought leaders about the power of digital transformation on business, culture, and experience.
SOCIAL INFLUENCE CALCULATOR
“Yes, yes,” you say when we tell you that employee social activation yields far superior engagement and visibility for all social platforms. It’s because you haven’t seen the numbers. Try this calculator. See the numbers. BELIEVE!
Video Resources
Looking to catch a recording of our latest speaking engagement? Need some quick marketing advice? Our collection of free video resources round out the pack by addressing commonly asked questions and sharing some of the whimsical energy that keeps the Little Birds flying high.
INSIGHTS MARKETING DAY 2023
Watch Priscilla’s presentation from Insights Marketing Day 2023!
INSIGHTS MARKETING DAY 2020
Watch session recordings from Insights Marketing Day 2020!
MONDAY MARKETING MINUTE
Catch all of our Monday Marketing Minute clips here!
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