Consider these facts:
It’s not just for purchases that people seek peer validation, it’s for career choices too. Often people reach out to their networks first before posting a new position or creating a new team. When people openly strategize about clear next steps, it is the social influencers who are having a say in who is tapped for opportunities. These potentially career-changing opportunities are largely discussed in private conversations and are won by those who have managed to be seen as an authority on a particular subject or who comes “top of mind”.
Social influence is the currency of the modern professional. Learning how to accumulate it and spend it wisely is worth the time required for mastery.