Let your content work smarter, not harder.
Keeping the content machine running can be exhausting. Skip the sweat and let our team create a custom plan. We’ll start with strategy and follow through with operational excellence and transparency. You’ll know what is being done and when, but you won’t need the crushed velour tracksuit.
Buy the tracksuit, by all means. But just for looks.
Ipsissima verba
Content Roadmap
Priscilla’s mom says, “Plan your work, then work your plan.” We listened. Before execution, we create a content distribution plan that will effectively use all kinds of content in different formats and environments. It has been said that our checklists have checklists, and there’s a lot of truth to that. A content distribution plan that works is one that considers all that needs to be done to maximize the opportunity for your ideal client to see and engage with your expertise.
SOAR™
Some companies are failing not because they are not doing the right marketing actions, but they are not doing them in the right order. We build successful content plans because we follow our proprietary SOAR system. Every plan at Little Bird Marketing is Strategic, Organized, Accountable and Repeatable.
Content Pillars
Long-format content pillars include blogs, white papers, case studies and downloadable resources. We establish a plan for the development of each of these mediums, quantify how many need to be created and set up an annual plan to have them done, done well and completed on time.
Search Engine Optimization
No content plan should be executed without understanding how every word can work harder to help your website rank. Proper search engine work means knowing what keywords on your website are currently ranking and finding “white space” or “keyword gaps” where new content could improve that rank.
Social Media
From determining what channels are appropriate to designing engaging visuals and copy, social media is an important part of any content distribution plan. But doing it right means knowing the fundamentals and staying current with trends. Creating content that drives people to take action is our focus.
As contact lists grow, we have a duty to care for these wonderful people who subscribe. We find ways to be of continual value and maximize each opportunity to interact with your followers – nurturing them along their unique buyer journey. Successful emails build rapport and prime the pump for future sales.
Conference Strategy
In-person industry conferences are an amazing way to distribute your content. While many attend, few properly prepare for the event and commit to follow-up actions that matter. The “peeps” at Little Bird Marketing are conference pros, getting the most out of the before, during and after of every event.
CASE STUDY: ThinkNow
Wondering what a solid content strategy could do for you? An organized lead generation system can be transformative. After 6 months of our SOAR System, ThinkNow started experiencing real results. See a breakdown of the metrics, including increases in leads, web traffic, search traffic, time on page, social media followers and engagement!
Related Content
Lest you think we are “one-hit wonders” like Devo, Dexys or Nena, here is some related proof to go with our pudding…
