The best strategy is not to be boring.
Why do B2B brands get the impression that professionalism is a showing up in a three-piece suit? Being good at something means you have the confidence you need to walk in the door and immediately provide value to those in your vicinity. Being human as you do it goes a long way. This is true for people and it is true for brands.
Now, if the suit is Versace, I mean, you get a pass.
“Be so good they can’t ignore you.” – Steve Martin
The foundation of every Little Bird project is research. We uncover the opportunity for you to stand out and capitalize on it.
Brand Positioning & Messaging
What makes your business unique? The succinct answer to this question is your unique value proposition – the most critical component of a successful brand strategy. Once this statement is unearthed and refined, we commence the journey to integrate it across brand materials. From overarching brand strategy to new product launches, Little Bird Marketing has the experience to guide you along that journey.
Brand Identity
A brand identity is not a fresh coat of paint on your brand. It’s the very building blocks of the structure itself. Logo design, color palettes, typography and comprehensive design systems encompass the visual, emotional and cultural essence of the brand and how it is perceived by its audience. Our conceptual planning process helps us explore the full spectrum of potential for your brand.
Persona Development
How can your message reach and resonate with the right audience if you don’t know who they are? Persona Development is the root from which the tree of content marketing grows. By understanding your ideal client’s most prevalent issues, you will better understand how to reach them, how to communicate with them, and how to serve their needs.
Fractional CMO
Access high-level marketing talent without the requirement of a full-time executive. Priscilla brings a compendium of experience and industry knowledge to the table, helping businesses drive growth while navigating the complexities of modern marketing landscapes. It’s a little like that movie “The Specialist,” only with way less explosions and no Gloria Estefan soundtrack. (But maybe Gloria Estefan soundtrack?)
Enough of the pageantry.
