Tips and tricks are constantly offered up to beat the algorithm, but we’re not teenagers. The answer is not hiring a VA to do the work for you, or paying for a bot to automate what amounts to little more than random outreaches and pitch slaps.

What is needed is a plan you can understand and execute consistently to build your social influence around your area of expertise that creates meaningful relationships to take your career or company to the next level.

For salespeople, it develops into ease with social selling skills that turn meaningful contacts into meetings and ultimately, revenue.

For HR directors, it creates a time and money saver with proper recruiting strategies that elevate your place of business as the company of choice for prospective employees.

For CEOs and thought leaders looking for a bigger stage, it provides means for a deeply curated audience and acknowledgment of expertise.

For marketing teams, it provides the whole company with an understanding of how to disseminate quality content and get online engagement for great campaign visibility.

For solopreneurs and small firms, it creates visibility far larger than the actual size of the company.

For teams, it creates a common language, common purpose, and common network to create opportunities with existing clients and prospects.

To do this, it all starts with an important mindset shift about what LinkedIn really is and how to it what starts with digital transformation can ignite across a brand to create digital dominance. Our social influence course takes sales, HR, marketing, research, and thought leaders and benefits the individual along with the brand mutually.

The course is completed over 12-weeks in order to unlearn before learning key strategies. Coursework is an hour and a half interactive Zoom on the odd weeks with your small cohort. The even weeks give you 30-minute 1:1 coaching sessions where you “drive” and put learning into action.