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The Reality of B2B Sales in Marketing in 50 Amazing Stats

The Reality of B2B Sales in Marketing in 50 Amazing Stats

01

CONTENT MARKETING STATS

47% of buyers view at least 3-5 piece of content before they contact a sales representative
70% of people would prefer to learn about a company through an article than an ad

Content marketing costs up to 41% less per lead than paid search

Graphic Element
Content marketing strategies generate over 4x more leads per $1000 within 36 months.
The top 3 types of content being created by marketing teams in 2022 included video, blogs, & images
82% of customers have a more positive outlook on a company after reading custom.
62% of those making b2B purchase decisions said they relied more on practical content like case studies and visual content such as webinars, to guide their buying decisions.

02

SALES STATS

61 % of markets rank lead
generation and traffic as their
number 1 challenge

Just 8% of salespeople say that their marketing teams generate high quality leads

Group 57

It takes an average of 8 cold call attempts to reach a prospect.

70% of people would prefer to learn about a company through an article than an ad

92% of all customer interactions happen over the phone

More than 75% of companies are
providing more than 25% of their
sales reps’ leads
Group 1317

80% of sales require 5 follow-up calls after the meeting. 44% of sales reps give up after 1 follow-up.

After a presentation, 63% of attendees remember stories. Only 5% remember statistics.

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The best time to cold call is between 4:00 and 5:00 PM.

30-50% of sales go to the vendor that responds first.

Thursday is the best day to prospect. Wednesday is the second best day

In a typical firm with 100-500 employees, an average of 7 people are involved in most buying decisions.

61 % of markets rank lead generation and traffic as their number 1 challenge

80% of sales require 5 follow-up calls after the meeting. 44% of sales reps give up after 1 follow-up.

Email is almost 40 times better at acquiring new customers than Facebook & X.

email

80% of sales require 5 follow-up calls after the meeting. 44% of sales reps give up after 1 follow-up.

80% of sales require 5 follow-up calls after the meeting. 44% of sales reps give up after 1 follow-up.

Group 1325

Continuous training gives 50% higher net sales per employee.

It takes 10 months or more for a new sales rep to be fully productive.

Retaining current customers is 6 to 7 times less costly than acquiring new ones.

The average company loses between 10% and 30% of its customers each year.

The average company spends $10K – $15K hiring an individual and only $2K a year in sales training.

Only 13% of customers believe a sales person can understand their needs.

78% of sales people using social media outsell their peers

03

SOCIAL SELLING

“30. The leading social platforms used by salespeople to discover new prospects (as per HubSpot’s 2023 Sales Strategy & Trends Report) are: 75% use Facebook 51% use Instagram 43% use LinkedIn 41% use YouTube 38% use X 27% use TikTok”

Group 1320

“Plus, businesses that prioritize social selling are 51% more likely to reach their sales quota, according to LinkedIn data.”

82% of buyers are more likely to consider a brand if their salesperson has a built out LinkedIn profile

73% of sales reps that leverage social selling exceed their quota 23% more often than their counterparts.

75% of B2B buyer and 84% of C-level executives use social media to make purchasing decisions

“Sales professionals who use social selling close 40-50% more new business than those who don’t.”

Group 55

“Audiences exposed to brand messages on LinkedIn are six times more likely to convert, according to data from the social company.”

“Of salespeople, 31% say they use social media content as sales enablement content, according to HubSpot’s 2023 Sales Strategy & Trends Report.”

After a presentation, 63% of attendees remember stories. Only 5% remember statistics.

“Social media > search engines? For some people, yes. HubSpot x Brandwatch’s Global Social Media Trends Report provides a breakdown of consumers across different generations who search for brands on social media more often than on search engines GenZ (18-24 years): 36%Millennials (25-34 years) 22%GenX (35-54 years) 21%Boomers (55+): 6%”

“If you’re targeting customers in the U.S. and Asia, consider TikTok. The United States and Indonesia make up the platform’s largest audiences.”

79% of salespeople who sell over social media outperform those who don’t use social media

Group 1326

“Of salespeople, 47% say that social media offers the highest quality leads, coming second after referrals from existing customers.”

“Over 40% of sellers in the U.S. and Canada are “very active for business purposes” on LinkedIn, WhatsApp, and X.”

“If you want to reach high spenders, consider TikTok. According to findings from a 2022 TikTok study, buyers that visit TikTok as part of their purchase journey claim to spend 1.6x more on their purchases than those who don’t.”

“Keep your LinkedIn messages short. Messages with 400 words or less have a 22% higher than the average response rate for all InMails.”

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