How it Works

Attract

We don’t want just any traffic to your site, we want the right traffic – those who are most likely to become leads, and, ultimately, happy customers. Who are the “right” people? We create buyer personas, which represent holistic ideals of what your customers are really like, inside and out. We carefully craft a marketing plan around these dream clients.

Convert

Once we’ve attracted the right website visitors, the next step is to convert them into leads by gathering contact information. At the very least, you’ll need email addresses. Contact information is the most valuable currency to the online marketer. In order for your visitors to offer up that currency willingly, you need to offer them something in return! That “payment” comes in the form of epic content like eBooks, whitepapers, or tip sheets – whatever information would be interesting and valuable to each of your potential clients.

Close

We’re on the right track. We’ve attracted the right visitors and converted them into leads, but now they should become your customers. We use refined marketing tools at this stage to make sure we’re closing the right leads at the right times with as much sales automation as possible.

Delight

What’s better than a satisfied customer? A raving fan.

The inbound way doesn’t stop once they become a customer. We continue to engage and delight your customer base solidifying their loyalty.

We don’t want just any traffic to your site, we want the right traffic – those who are most likely to become leads, and, ultimately, happy customers. Who are the “right” people? We create buyer personas, which represent holistic ideals of what your customers are really like, inside and out. We carefully craft a marketing plan around these dream clients.

METHODS
Blogs, Social Media, Keyword Strategy, Landing Page Creation

Once we’ve attracted the right website visitors, the next step is to convert them into leads by gathering contact information. At the very least, you’ll need email addresses. Contact information is the most valuable currency to the online marketer. In order for your visitors to offer up that currency willingly, you need to offer them something in return! That “payment” comes in the form of epic content like eBooks, whitepapers, or tip sheets – whatever information would be interesting and valuable to each of your potential clients.

METHODS
Calls to Action, Landing Page Optimization, Form Generation, Contact List Building

We’re on the right track. We’ve attracted the right visitors and converted them into leads, but now they should become your customers. We use refined marketing tools at this stage to make sure we’re closing the right leads at the right times with as much sales automation as possible.

METHODS
Informative Emails, Workflow Implementation, Lead Scoring, CRM Integrations

What’s better than a satisfied customer? A raving fan.

The inbound way doesn’t stop once they become a customer. We continue to engage and delight your customer base solidifying their loyalty.

METHODS
Social Media, SMART Content, Valuable Emails, Returning Customer Workflows

— Lather. Rinse. Repeat. —

Strategy starts here.

Learn about our system for lead generation and sales automation.

What is Inbound Marketing?