Video Production
The play button is one of the most compelling calls-to-action on the web.
In addition to being a powerful form of expression, video is also a surefire way to boost customer engagement, and the only way we learned that bears are good with nunchucks.
It also killed the radio star, or so we’ve been told.
Don’t forget to smash that like button!
Our Video Process
Pre-Production
Every great video starts with a plan — and no, “we’ll figure it out on the day” is not a plan. We dig into your goals, nail down the script, and map out a rough pre-visualization so everyone shows up knowing what we’re making and why it matters.
Production
This is where the magic stops being theoretical and starts being actual. We show up with the right gear, the right crew, and enough coffee to make good decisions all day — then we shoot with purpose, capturing every moment that serves the story.
Post + Distribution
Raw footage is just potential; post-production is where it becomes something people actually want to watch. Our editors cut for impact, layer in motion graphics that pull their weight, and fine-tune every sound and transition — because the world does not need more boring video content.
Professional On-Location Shows, Built for B2B
Two days on-site. A year of leadership content.
Your ideas deserve more than a ring light and a prayer. Our award-winning production crew travels to you — bringing full day-of, multi-cam production support to interview-style podcast episodes, YouTube series, and branded content — then hands it off to our post-production team to edit, polish, and package it into something your audience will actually watch, from full length episodes to branded social shorts. It’s the kind of end-to-end production that makes B2B content feel less like a PowerPoint and more like a show.
Video Formats That Work for B2B
Not every video needs to look the same — and in B2B marketing, it shouldn’t. Different goals require different formats, whether you’re building authority, supporting sales conversations, extending conference visibility, or explaining complex offerings. Below are four proven video formats we use to help brands communicate clearly, show up consistently, and create content that actually moves audiences forward.
Brand Videos
Brand videos help you tell the bigger story behind your company — who you are, what you believe, and why clients choose you. These videos build trust and differentiation by showcasing your perspective, expertise, and personality in a way that static content simply can’t. Whether used on your homepage, in campaigns, or across social channels, brand videos anchor your messaging and give your audience a clear sense of who they’re engaging with.
Social Shorts
Short-form videos are designed for attention — but more importantly, for consistency. Social shorts help you stay visible with quick, strategic content that reinforces your expertise, promotes key ideas, and keeps your brand active in industry conversations. From thought-leadership snippets to behind-the-scenes moments, these videos are built to meet audiences where they already spend their time while supporting your broader marketing strategy.
Event Coverage
Events create momentum — but without video, that momentum disappears as soon as the room empties. Event coverage captures key moments, conversations, and energy so you can extend the life of your investment long after the event ends. Whether it’s conferences, client gatherings, or industry activations, we turn live experiences into reusable content that supports marketing, recruitment, and ongoing brand visibility.
Product Videos
When your offering is complex, video becomes one of the most effective tools for clarity. Product videos demonstrate how something works, highlight real-world benefits, and help prospects quickly understand value without needing lengthy explanations. From explainer-style content to feature highlights and use-case storytelling, these videos support both marketing and sales by making your solutions easier to grasp and easier to trust.
What Sets Little Bird Apart
We’re marketers who happen to produce video, not videographers who dabble in marketing. Every video we produce is informed by our understanding of your buyer personas, your competitive landscape, and your business objectives.
We think about how this video supports your annual marketing goals, what content can be repurposed to maximize ROI, and what’s the next step in the buyer’s journey after someone watches.
And because we also handle content distribution, we don’t just hand you a video file and disappear. We help you get it in front of the right people, on the right platforms, at the right time.
Lest you think we’re a one-hit wonder, just ask us for references or a list of the most recent shit we’re really proud of.
Can't get quiet on the set?
Great video starts with the right strategy — not just a camera. Whether you’re building a brand story, capturing content at an event, or creating a steady stream of social video, we help you plan formats that support your bigger marketing goals. Tell us what you’re working toward, and we’ll help you turn it into video that actually works.