B2B Lead Generation that Drives Revenue Growth
Transform your marketing automation and lead generation strategy with Revenue Sprint – a proven system for turning your existing database into a predictable revenue engine.
“You aren’t advertising to a standing army; you are advertising to a moving parade.” — David Ogilvy
Revenue Sprint is a strategic series of events designed to reactivate your existing database and accelerate demand generation. With your ideal client persona in mind, we co-create compelling content to demonstrate proven thought leadership and build rapport. Three virtual or in person events are scheduled over a period of 4-6 months to deliver undeniable value with a call to action to help build your sales pipeline. This proven approach combines engaging content with marketing automation and lead nurturing workflows to turn dormant contacts into active opportunities. Your sales team completes meaningful and personalized follow up with fresh resources and clear goals.
Our team handles everything from strategic messaging to content development and production. We activate sales enablement meetings to ensure each event in the series drives meaningful engagement and conversion rates. By focusing your organization on this coordinated effort, messaging is consistent and creates a unified brand experience.
Our process stars with identifying your BIG IDEA – wether it’s a new product offering or an innovative way to present your services. This idea must address your ideal client persona’s pain points. Working backwards from your goals, we create a system to bring the right amount of people to create enough meetings and touch points for total success.
Using account-based marketing (ABM) strategies, we promote these events. These events can be any combination of engaging webinars, thought leadership content, in-person event, or e-learning opportunities. With our proven “3-week up and 3-week down” approach, we execute three cycles of planned marketing activities, creating a consistent rhythm of prospect engagement through carefully crafted drip campaigns and strategic promotion.
The result is a strategic and systematic approach to building a more predictable pipeline. The bonus is that the framework can be improved with lessons learned and used over and over again. Messages can be fine-tuned based on data and your revenue operations (RevOps) has a repeatable system for lead generation and scalable growth.
In this 3-part webinar series we walk you through the entire Revenue Sprint model and show you what it takes to grow revenue with your existing pipeline, bring your marketing and sales teams together and create a blueprint for a predictable sales pipeline.
Learn how to leverage marketing automation platforms to transform your current database into a powerful lead generation engine.
Featured Speakers:
Priscilla McKinney
(Little Bird Marketing)
Jamin Brazil
(Voxpopme)
Discover how top B2B SaaS companies align their marketing and sales teams to create a seamless lead generation funnel that consistently delivers results.
Featured Speakers:
Stephanie Douglass
(Little Bird Marketing)
Katy Yates
(Knowledgehound)
An interactive workshop that guides you through creating a comprehensive marketing plan template focused on sustainable lead generation.
Featured Speakers:
Priscilla McKinney
(Little Bird Marketing)
Stephanie Douglass
(Little Bird Marketing)
Your inbox will thank you!