Quester achieves 349% ROI on marketing initiatives
The eruption of Krakatoa (1883) was so loud that the sound circled the earth 7 times.
$4
million dollars
in opportunity via organic search
20
keywords
rank in top 20 positions
73%
increase
in organic traffic
Background
Quester is a trusted strategy and insights firm that helps business leaders unlock consumer truths that drive business growth. They are highly respected in the CPG space and daily work with household brands to understand their customer experience, product performance, marketing, and communication fitness and build innovation pipelines for brand impact that matters.
Challenge
While their value proposition delivery was strong, their lead generation and sales pipeline were unpredictable. Quester sought support from Little Bird Marketing to generate sales activity and reinvigorate their pipeline. These dormant contacts needed a meaningful offer to elicit interest in additional work. To meet revenue goals, the company also needs to attract new business. Until this time, marketing efforts had been intermittent, with little proof of ROI.
Growth Strategy: Revenue Sprint
Discovery & Preparation
- • Content and product audit for promotion opportunities to highlight
- • Determine the specific goal of the sprint
- • Output: Revenue Sprint Brief
Content Development
- • Webinar or other presentation in partnership with the client
- • Explainer Video
- • PDF of content as a lead magnet
- • Compelling “Leave Behind” or free offer
Promotion
- • 3 pre-event emails to an existing list
- • Social Media posts
- • Paid Advertising
- • Industry Press Release
Results
For every $1 spent, the campaign generated $4.49 in revenue.
That’s a 349% Return on Investment.
“The Revenue Sprint created a comprehensive marketing and sales strategy that our entire team rallied behind. The structure, accountability, and assets were key to driving awareness, meetings, and identifying opportunities to fuel our growth.”
– Tim Hoskins, President Quester
AVERAGE DEAL SIZE
MEETINGS BOOKED
OPPORTUNITY TO CLOSE
CONVERSION RATE
TIME TO CLOSE
DAYS
REVENUE
and counting!
ROAS
Key Benefits of a Revenue Sprint Include:
- • Capitalization of opportunities already in your CRM
- • Efficient use of marketing dollars to generate sales
- • Proactive mitigation of client churn
- • Upsell opportunities to existing clients (increased average ticket)
- • Addition of new leads for further nurturing
Download the PDF for more info!
Enough of the pageantry.
